Sponsorship enables each programme-maker to make up the small shortfall in the cost of mounting a regular programme on Arrow FM, and gives local businesses and organisations the opportunity to ally themselves with a particular broadcaster group and the station as a whole.
What else do they get out of it? Sponsors enjoy exclusive exposure during the airing of their programme with additional promo material played throughout the week.
Unlike on commercial radio, Access ads and promos do not jostle with other advertising messages for listener attention, but are given their own exclusive breathing space in and around their designated programme. And we also acknowledge you here on this webpage.
John & Pam Bayliss